To kickoff Bud Light’s partnership with UFC and Dustin Poirier,
we brought back our friend the Bud Light Genie and launched just in time
for Dustin’s title fight at UFC 302.
we brought back our friend the Bud Light Genie and launched just in time
for Dustin’s title fight at UFC 302.
Role: Creative Lead / Senior Copywriter
Director: Gary Freedman (MJZ)
Agency: draftLine NY
Creative Director: Keslie Watts
Associate Creative Director: Marina Rutenberg
Senior Art Director: Stephen Reisig
Designer: JC Wu