Contrary to popular belief, hunting helps our forests and
wildlife. In fact, 60% of state wildlife conservation funds come directly from
hunting permit proceeds.
But hunting is down nationwide. So we partnered with another dive bar staple, Big Buck Hunter, to do something about it and help protect the great outdoors with...
The Busch Big Buck Hunter Hunting Permit
With the Busch Big Buck Hunter Huting Permits, we turned Busch and Big Buck Hunter fans into permit-carrying hunters to
raise money for the National Forest Foundation.
With every permit purchased, $5 went to the National
Wildlife Federation and permit holders unlocked and exclusive level and a
chance to win their own arcade console.
We spread the word on
We created geo-targeted IG posts for the first day of hunting season in different key markets.
We encouraged fans to help the great outdoors by getting our Big Buck Hunter hunting permit.
We even created gamified Stories to bring the fun of Big Buck Hunter to Instagram.
We also created an AR
To unlock the game, Busch fans scanned QR codes on limited-edition packs.
And every time they did, we donated to the National Forest Foundation and entered them for a chance to win their own Big Buck Hunter console.
Fans who unlocked the mobile game were also entered for a chance to win their own console.
And every time a fan shared their score, we donated even more money to the NFF.