After sneaking ‘em into every presentation for years,
we finally got Outback to give us the green light.

Introducing... MEAT SWEATS!
Steak-covered lounge wear for the steak lovers who
eat, breathe, sleep, and sweat steak.









Absolutely ridiculous? Sure.

Comfy? Absolutely!





Role: Creative / Copywriter
Agency: Deutsch NY
Creative Directors: Jameson Rossi, Jeff Kopay
Art Director: Rebecca Friedman