2018 One Show Client Brief Finalist

How can Canada's 100% online home and auto insurer help the growing population of homeless people living out of their cars?

By turning their cars into their homes.

Homeless car-dwelling is on the rise in Canada.

Without a permanent address, you can't get mail, you can't get a job, and it's almost impossible to get back on your feet.

Sonnet opens their first ever office to serve as a permanent address to Canada's car-dwelling homeless. Using license plate numbers as apartment numbers, they'll always have an address and a mailbox, no matter where they're parked for the night.

Sonnet reminds us that insurance isn't about money. It's about people. It's about helping your fellow Canadians get back on their feet.